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Showing posts from February, 2018
Target audience research 2
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Taste of home is a food magazine. It has various editions targeting multiple audiences. For example, this one is targeting slow cookers. This targets beginners for example, young adults, similar to articles in my magazine. They advertise in multiple ways. One way they advertise is by having an annual event in Madison Square Park. In this event, kids cook live in front of culinary specialists, who give them tips. This event promotes the magazine greatly. They even sell their magazines at the event. There is another event they put on in Madison Square Park called gingerbread blvd. Its a tree lighting event with a plethora or different foods that are in the magazines. This helps promote their magazine because if people try the food and like it, they will buy the magazine to learn how to make it.
Target Audience research magazine 1
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This magazine is similar to mine in multiple ways. For example it is a food magazine, but a holiday edition. I like the picture they used on the cover, and i might try and do something similar when i take new pictures. They used Christmas colors and cookies to portray the idea that the magazine is focused on holiday food. The subtitles they used were also eye catching. The magazine appeals to multiple audiences. This include people who enjoy cooking/baking. According to stereotypes this would appeal to mostly to women. Food network markets their magazine on their TV show. By doing this, they get a bigger audience because they have multiple forms of media advertising their magazines.
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There were multiple Superbowl commercials that were able to promote their products through targeting specific audiences. For example there was a commercial for mountain dew and Doritos that used new rap music to target younger audiences. They also use currently relevant actors to grab attention from people. The songs they use in the commercial are a little older so it targets young adults as well. There was also a commercial for tide pods that targeted a specific audience. They used david harbour from the show stranger things to appeal to those who watch the show