There were multiple Superbowl commercials that were able to promote their products through targeting specific audiences. For example there was a commercial for mountain dew and Doritos that used new rap music to target younger audiences. They also use currently relevant actors to grab attention from people. The songs they use in the commercial are a little older so it targets young adults as well. There was also a commercial for tide pods that targeted a specific audience. They used david harbour from the show stranger things to appeal to those who watch the show
distribution research 2 Cookinglight
When you first open the website for the cookinglight magazine, they give you a chance to subscribe to their magazine. They market to multiple audiences throughout their website. This includes vegetarians, those on a gluten free diet, beginner cooks, and more. They provide various recipies for each diet and explains how it benefits your help. They also market by having a shop on their website that sells cooking utensils needed to make some of the recipes. They also have a tab for advertising. This earns the company money by allowing other company's to advertise their products or services the cookinglight website or in the magazines.
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